The difference between viral content and viral marketing

Two Important Concepts

Viral Content is any content that goes viral in that it spreads quickly via social media and is viewed, read and shared hundreds or thousands of times.

Viral Marketing, on the other hand, involves specifically tailoring a piece of content to go viral and usually at the expense of any other purpose.  The goal of viral marketing is to create viral content.  Right that's simple enough.  But not all viral content is the result of viral marketing.  It's an important distinction and when it comes to your business, this distinction matters.


We explore these two concepts in this ebook and hopefully provide valuable insights into how you can optimally apply these notions to your content and social media strategies to generate the best all around results.

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